Skincare powered by certified ingredients and cosmeceutical science

Professional Beauty Solutions are proud to announce that they have acquired the salon distribution of Organic Nation in Australia.

Made in Australia for the world, Organic Nation fuses science and organic ingredients to provide a unique skincare brand that offers real change to the skin.

Organic Nation uses Certified Organic ingredients in their range of cleansers, scrubs, serums, and face and body moisturisers, that are grown, harvested and processed to avoid contamination from pesticides, fertilisers and toxins. This ensures the plants and the final ingredients they produce are 100% pure - just as nature intended.

Did you know that more than 90% of all skincare products use more water in their formulas than anything else? In an effort to provide pure performance skincare, Organic Nation uses organic aloe vera gel instead of water in its products, setting themselves apart from other skincare brands. With over 150 nutritional properties found in aloe vera, the addition of this ingredient means Organic Nation products have a beautifully smooth feel, and provide calming, hydrating and balancing benefits that water-based products simply can’t achieve.

“We’ve been an admirer of Organic Nation since we first discovered the brand and with the growing demand for skincare ranges that are organic and Australian-made, it’s crucial for businesses to cater to this forward-thinking market. Our salons, spas and clinics know they have a growing number of customers that are demanding a brand that ticks these boxes, so we knew it was extremely important for PBS to offer a brand such as Organic Nation.

When acquiring a new brand, it’s really important to us that there’s a clear distinction between it and each of the brands we already offer our clients. For PBS to consider a brand it must be world-class and must serve a strong demand in salons, spas and clinics, and while it’s okay for some of our brands to have a little crossover, they must be clearly distinct from each other. For all these reasons, we believe Organic Nation is the perfect fit for PBS and our salons.”- Matt Williams, CEO of Professional Beauty Solutions

THE STORY BEHIND ORGANIC NATION

The foundation of Organic Nation is 25+ years spent learning about and improving organic skincare formulas. Combining knowledge of organic ingredients with advances in medicine and science to create the best possible skincare products, founders Vanessa and George Jily have been involved with leading global holistic skincare brands for over 25 years and their passion for organic skincare is an extension of their wellness lifestyle and philosophy.

In the late 1980s George and Vanessa formed a partnership with Dr Jurgen Klien of Jurlique, who had developed a range or organic skin care products. Dr Klien introduced George and Vanessa to practices such as bio-dynamic farming and using essential oils and organic ingredients - concepts that were new to the skincare industry, as people’s understanding of the benefits of organic ingredients were still in their infancy.

After working internationally with Jurlique for many years, George and Vanessa introduced the Aveda brand to Australia in the 1990s. Little known outside the USA at the time, Aveda had a distinctive style that showed the beauty industry how a brand formulated with natural ingredients and botanicals, and with a strong corporate sustainability philosophy, could be successful.

In the early 2000s, George and Vanessa launched Uspa, their own professional skincare and spa brand. Uspa quickly expanded into 12 countries; on the way developing unique treatment protocols, destination spa locations and over 100 different skin and body products.

In 2014 George and Vanessa sold the Uspa brand so they could refocus and reset their goals. They realised that to move forward they needed to set a new benchmark and take skincare to new heights and even higher standards – a standard that incorporates performance, sustainability, transparency and accessibility into the business model.

Organic Nation reflects 25 years of learning and development on a journey to create an organic pure performance skincare range that brings about positive change to the skin. Transparency to track ingredients from the soil to the skin, best practices that embrace sustainable production, and Certified Organic ingredients to ensure purity all put Organic Nation in a league of its own.