Sell More this Christmas with These Merchandising Tips!
The holiday season is the perfect opportunity to elevate your salon’s festive vibe and boost your sales. With 63% of clients starting their Christmas shopping in November (CPM Australia, 2024), now’s the time to create a warm, welcoming atmosphere that draws in those holiday shoppers.
Transform your space into a magical shopping destination, offering beautifully merchandised products that speak to your clients' needs. By making your salon the ultimate gift spot, you not only delight clients but also inspire them to make those all-important holiday purchases.
Here's how to make your Christmas merchandising shine!
@beautorium
1. Showcase Your Christmas Gift Packs – Make Them Unmissable!
Christmas gift packs are a hit, especially when they look as festive as they do fabulous. Position these must-haves where every client walking through your doors can see them:
Front and Centre: Make your gift packs the star of the show by placing them at the entrance or main retail area. When clients see these gorgeous displays, they’ll be tempted to grab a gift or two.
Moments of Discovery: Sprinkle smaller displays throughout your salon to catch those impulse buyers. It’s all about creating little moments of discovery and excitement wherever your clients look.
Window Wonder: If you’ve got a window display space, deck it out with your best Christmas packs. A stunning festive setup is an invitation for new clients to step inside and explore everything your salon has to offer!
Pro Tip: Add some twinkling lights, festive decorations and even a little Christmas scent to create an atmosphere that feels like a magical escape. When clients feel the festive cheer, they’re more likely to shop and linger longer!
2. Make Gift Shopping Easy with Price Point Grouping
Everyone’s got a budget during the holiday season, and the easier you make it for your clients to find the perfect gift, the better:
Group by Price: Arrange gift packs and cards in categories like ‘Under $25,’ ‘Under $50,’ and ‘Under $100.’ When clients can quickly spot something in their price range, they’re more likely to make a purchase without hesitation.
Signage That Sells: Use clear, festive signage to guide clients effortlessly through your offerings. When prices are easy to see, clients feel comfortable shopping, knowing they’re staying within budget.
Create Value with Bundles: Offer a few bundled sets - think ‘Buy 3, Save 10%’ - to give clients that extra value, making it irresistible to pick up more than one. It’s all about helping them feel they’re getting more for their money while making their gift-giving easy!
3. Keep Gift Cards Front and Centre at the POS
Did you know that more than 45% of holiday shoppers buy at least one gift card during the season? That’s a huge opportunity to boost your revenue!
Eye-Level Placement: Make sure your gift cards are prominently displayed at the point of sale (POS) and scattered around your retail space. A beautifully designed display at the counter is a great reminder for those who are undecided or shopping last-minute.
Easy Grab-and-Go: Place gift cards near your Christmas packs and on your retail shelves so clients can pick one up wherever they shop. The more visible and accessible they are, the more likely they’ll be to grab one.
Promote Everywhere: Make sure you mention gift cards at every opportunity - when greeting clients, during treatments and even through your social media and email campaigns. Let them know that your gift cards are the ultimate, flexible present for those wanting to give the gift of pampering!
Tip: Use phrases like “The Perfect Gift When You’re Not Sure What to Buy” or “Give the Gift of Choice” in your promotions to inspire last-minute shoppers to choose this convenient option.
4. Create a Festive Atmosphere Your Clients Won’t Forget
Merchandising is more than just product placement - it’s about creating an immersive experience that makes clients feel the magic of the season:
Festive Posters & Signage: Decorate your salon with Christmas-themed posters highlighting your gift options. Phrases like “Festive Favourites” and “Holiday Must-Haves” can guide clients and create excitement around your seasonal offerings.
Scent of the Season: Engage all the senses by filling your salon with festive scents like cinnamon, pine or peppermint. It’s the little touches like these that create a warm, welcoming environment and make clients want to linger (and shop!).
Exclusive Shopping Events: Why not host a VIP shopping night? Invite clients to an after-hours event where they can explore your holiday gift packs with special discounts, complimentary gift wrapping, or festive refreshments. It’s an opportunity to treat your loyal clients while boosting sales.
5. Shout Out Your Holiday Offerings Online
Remember, your merchandising efforts shouldn’t be limited to your physical space. Take the holiday cheer online and let your social media and email campaigns work their magic!
Social Media: Share your festive displays on your platforms, showcasing your gift packs and tagging clients to create engagement. Post behind-the-scenes looks of your holiday setup and encourage your followers to visit and shop in-store.
Email Campaigns: Send beautifully designed emails featuring your Christmas packs, gift cards and special offers. Don’t forget to include urgency - remind clients that stocks are limited or time is running out for that perfect present!
Last-Minute Reminders: As Christmas gets closer, post urgent messages like “Only a Few Days Left!” or “Still Looking for the Perfect Gift?” to create a sense of urgency and drive last-minute sales.
Here’s to a festive, successful and merry holiday season for your salon!